新闻营销已成打造钻石品牌的传播利器（News marketing has become a diamond brand communication tool）.docVIP

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新闻营销已成打造钻石品牌的传播利器（News marketing has become a diamond brand communication tool）.doc

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新闻营销已成打造钻石品牌的传播利器（News marketing has become a diamond brand communication tool）

新闻营销已成打造钻石品牌的传播利器（News marketing has become a diamond brand communication tool） Mengniu Group Vice President Sun Xianhong and President of Mengniu news assistant Zhang Zhiguo in Mengniu insider in a book once said: advertising is built out of glass brand, it is often short, not easy to form a brand awareness, anti risk ability is weak; the news is built out of the diamond brand, it is often long the easy formation of brand loyalty, strong anti risk capability. News marketing will be the trend of brand promotion in the future. Mengniu enterprise news marketing view, verify the world advertising father David Ogilvy? The predictability of the speech. Even comments said, now, three enterprises sell products, second rate enterprises advertise, first-class enterprises do news.. So whats the attraction of news marketing, which makes more and more company policy makers pay more and more attention to it? Tough advertising is hard to convince people, and the quiet and quiet thing is the highest level of communication, and news marketing caters to this kind of form. The 99 communication network vice president Dong Wang said. Is your news marketing effective? Every day staring at advertising, not advertisers, advertising company sales staff.. The advertising man, reveals the embarrassment of advertising: Although advertising planning and production more and more beautiful, but this does not prevent the people to continue to reduce the degree of acceptance of advertising. Survey shows that more than 60% people, in the television commercials, will immediately change the station; nearly 30% of the audience will do other things in advertising time; only about 10% of people will seriously to watch commercials. In this age of rampant information, people who have been infected for too long have already begun to be immune to advertisements. They prefer to take the initiative and prefer the information they choose. If the vice president told reporters, the news of the marketing effect i