商务英语简单题.docVIP

商务英语简单题 大家好，这是咱国际商务老师给的简答题范围，加红的部分是老师重点强调的题，大家看看吧，嘿嘿，各位加油! 其中1.3的意思是咱题库第一章第3题，下面的以此类推。咱一共考五道简答题。 1.3.Explain the correlation between the success and failure of global firms and the institution- and resource-based views. Global firms can gain success in today’s competitive global market by focusing on the institution- and resource-based perspectives. The first factor from an institutional perspective focuses on how companies can earn greater success by understanding the external business environments in international business. MNEs quick to acquaint and internationalize themselves with an un