当代商学概论 4.pptVIP

当代商学概论 Fundamentals of Business Lecture 6: Management: An Overview What to cover today： Management functions Management levels and skills Organizational structure Organizational decision-making Strategic planning and SWOT analysis Organizational culture Exercises 1. Management functions Planning: setting goals (i.e. ends) and fixing strategies (i.e. means) Organizing: defining and group tasking, allocating staff and resources, and structuring chain of command 指令链 Leading: guiding and motivating; proper leadership style Controlling: info-gathering, performance assessing, and deviation correcting 2. Management levels and skills Top managers: board of directors: executives from inside (also managers) and outside (not managers) of a company, elected by shareholders to act as their representatives, oversee the company’s overall business dealings, can appoint, oversee, reward and fire the CEO president/CEO/GM: ultimately responsible for the company’s success or failure, oversees the operations of the company, ensures its capital is used to create the most profit, creates a hierarchy of managers vice presidents/senior managers: report to the president/CEO/GM, head up the company’s major functions, establish business goals and decide the models to achieve those goals, monitor the actions of middle managers Sources of outside board members Middle managers: function or division managers: e.g. plant manager, sales manager, accounting manager; in charge of the company’s various functions or divisions, responsible for implementation of goals and policies, make daily decisions, monitor bottom managers Bottom-line/first-line managers: supervisors: e.g. head nurse in the emergency room of a hospital, chief mechanic in the service department of a car dealership; responsible for the daily supervision of nonmanagerial employees, fulfill operational and supervisory duties Sources of managers from within the company: promotion from educational institutions: through job