淮安市旅行社的经营模式和客源市场的开发.docVIP

毕 业 论 文 学生姓名 宋佳 学 号 041205098 学院 历史文化旅游管理学院 专业 旅游管理（涉外管理） 题 目 淮安市旅行社的经营现状与客源市场 开发 指导教师 胡 玲 副教授/博士 2016 年 5 月  摘 要：随着互联网和大数据技术对旅游业的影响日益增强，信息传递方式不再是过去上下阶梯式，而是由点到面、多渠道、多核心的发散式传递，所以过去以信息资讯，资源垄断为基本手法获取大量市场份额的传统旅行社经营模式已经一去不复返。伴随移动互联网终端，信息爆炸，媒介多元化而应运而生的新型旅行社经营和发展模式正改变着旅游市场。本文通过分析淮安地区旅行社在新形势下，传统与新思维下各大旅行社的去留和严峻形势下从几个角度来省视旅行社的转型升级，展望客源市场的深度开发，从信息和技术发展上发展散客业务，建立新的业务模式，从而契合和推动市场平稳健康发展。 关键 词：旅游业，经营模式，客源市场，散客业务 Abstract：As the Internet and the impact on the tourism industry is growing big data technology, information transfer mode is no longer a stepped up and down in the past, but the core of institution transference, mutil-channel, many divergent type, so in the past to information, resources monopoly as a basic technique to obtain a large market share of traditional travel agencys business model has gone forever. Along with the mobile Internet terminal, the information explosion, media diversity and arises at the historic moment of new business and development mode is changing the tour market. In this article, through analysis huaian area travel agency in the new situation, traditional and major travel agencies under the new thinking of future and the grim situation from the perspective of a few to look within the travel transformation and upgrading, looking forward to the depth of the tourist market development, from the development of the individual business information and technology development, establish a new business model, so as to fit and promote stable and healthy development of the market. Keywords：Tourism, business model, tourist market, the individual business 目 录 1 前言………………………………………………………………………4 2 淮安市旅行社的经营现状………………………………………………4 2.1 淮安市旅行社的经营模式……………………………………………4 2.2 各旅行社的运营状况…………………………………………………5 2.3 淮安市旅行社在互联网新形势下的发展状况………………………5 3 淮安市旅行社的客源市场开发与维护…………………………………6 3.1 旅行社客源市场的现状………………………………………………6 3.2 客源市场的维护与开发………………………………………………7 4客源市场开发的措施……………………………………………………7 4.1 做好本地市场国内旅游产品的开发…………………………………8 4.2 做好地接业务，吸引外省市客源……………………………………8 4.3 做好