网站建设、网站优化及推广、网站营销技术研究农业咨询——农产品销售路径论文.docVIP

毕业设计（论文） 网站建设、网站优化及推广、网站营销技术研究 农业咨询——农产品销售路径 姓 名 学 院 软件学院 专 业 软件技术 指导教师 职 称 导 师 摘 要 随着社会的不断发展，企业网络化成为一种趋势，现在各地的企业几乎都有自己的网站，人们通过建站让人们了解自己的企业，通过网站推广加深企业的竞争力，网站推广已经成为一种增加企业知名度和促进企业产品销售的一种重要手段。 网站推广就是以国际互联网络为基础，利用数字化的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销方式。简单的说，网站推广就是以互联网为主要手段进行的，为达到一定营销目的的推广活动。网站推广是指将网站推广到国内各大知名网站和搜索引擎。 As social constant development ,the enterprise network has become a trend .Nowadays most area enterprises almost have their own website.to let people know their compony,they build network through the internet. Web extending also deepens competitiveness of their products.Web extending is becoming an important means which increases the enterprises popularity and facilitates the product sold. Web extending based on WWW,it is a new marketing approach to achieve the objective of supporting marketing for using digital information and network medias Interactivity. Simply, It is a promotion activity which make internet as a main means and reach a certain marketing purpose. Web site promotion is to be extended to major domestic well-known websites and search engines. Website promotion and optimization in a foreign country has developed a long time that compare China in this respect is later. So website promotion and optimization of more space for development in China. This thesis on the construction of a website to promote the introduction, let people know about website promotion and optimization of the whole process. This thesis tnrough introducing build website, website promotion and optimization to make people realize that salesWebsite is very important.Moreover ,different kinds of websites have different promotion and optimization scheme. We will also introduce what website marketing means. Key words：Web Site；Sem；Seo；Key Words Optimize；On-line Marketing第一章 绪论 7 1.1国外网站推广介绍 7 1.2网内网站推广 7 1.3网站优化（SEO） 7 1.4网站营销 7 第二章 网站建设 9 2.1基础知识介绍： 9 2.1.1确定建站的域名 9 2.1.2建站准备工作 9 2.1.3网站上传 9 第三章