游戏推广模式和联运分析（Game promotion model and multimodal transportation analysis）.docVIP

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游戏推广模式和联运分析（Game promotion model and multimodal transportation analysis）.doc

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游戏推广模式和联运分析（Game promotion model and multimodal transportation analysis）

游戏推广模式和联运分析（Game promotion model and multimodal transportation analysis） Online games online marketing is an important way: media promotion. And media promotion introduces user input on four kinds of mode. That is, CPM, CPA, CPS, free navigation site. The evolution process of the four models is contrasted. The brand of the brand of the brand CPM: pay per person: CPA: Commission on registration success: CPS: according to marketing effect, sales pay: Navigation network: the website itself does not collect fees, appropriate choose a few good navigation website to popularize. For example: game spy, professional search webgame server, to provide a good user experience, and site traffic is also good, very white-collar people like. The location of the free collection can not be specified. Better location still costs. The brand of the brand CPM: early game makers in media promotion users have adopted the basic development pattern of early business this way, the game industry and the online advertising industry is not perfect, take this way. Due to the inaccurate positioning of target users, the amount of funds used by manufacturers to promote the use of funds is enormous. Due to the lack of business type selection, it can only be accepted passively. Promotion efficiency: not responsible for efficiency and effectiveness. Promotion efficiency: not responsible for efficiency and effectiveness. The brand of the brand: CPA in CPS and CPM mode on the further promotion of business model, to promote efficiency, became responsible for early CPA by the click, registered users how much a certain number of individual users how much commission charge level calculation. From the beginning of the business of cheating cheating Commission registered users gradually transformed into effective user registration, user registration is paid a commission of a game after the activation of the account, establish roles within the game, the character reaches a certain level, such as the game level 1