福建09年自考旅游市场营销考试大纲（Fujian 09 year self-study tourism marketing examination outline）.docVIP

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福建09年自考旅游市场营销考试大纲（Fujian 09 year self-study tourism marketing examination outline）.doc

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福建09年自考旅游市场营销考试大纲（Fujian 09 year self-study tourism marketing examination outline）

福建09年自考旅游市场营销考试大纲（Fujian 09 year self-study tourism marketing examination outline） Course Code: 4929 First, the nature of the course, characteristics and purpose of setting (1) the nature and characteristics of the course With the rapid development of international tourism, tourism has become the worlds strong momentum of development of the tourism industry, enterprises should strive for a space for one person in the competition and development, must carry out various economic activities in market oriented marketing, can quickly and effectively improve the management level, enhance competition ability, improve economic efficiency. This course aims to tourism market operation rules and procedures as vividly as possible for students, the market operation skills in the simple case, pay attention to the combination of theory and practice, each chapter has tourism marketing case and review questions, to cultivate students ability of analyzing and solving practical problems. Tourism marketing course teaching based on the basic theory of marketing, absorbing the domestic and international tourism marketing theory research and actual cases, the marketing practice of the general principle of marketing and tourism combine to complete and systematically expounds the basic theory and strategy of tourism marketing. Students are required to through the analysis of basic theory of tourism marketing and tourism case study, understand the operation rules of the tourism market, mastering the tourism marketing environment analysis, tourism market survey and forecast method, tourism product pricing and promotion methods. As a basic skill. (two) basic requirements of this course 1. Basic knowledge of tourism marketing. 2, grasp the tourism marketing environment analysis and operation. 3, grasp the purchasing behavior of tourism analysis. 4, proficiency in tourism market research and tourism market forecast. 5, grasp the tourism target market decision. 6, grasp the marketing strategy and