高档白酒销售技巧（High-end liquor sales skills）.docVIP

高档白酒销售技巧（High-end liquor sales skills） For the sale of wine, all seasons need, and the arrival of summer, is the peak season of all kinds of beverage sales. Therefore, to grasp business opportunities at this time, must master the marketing skills. Here are some of the top liquor sales techniques for you, please refer to. The first step: Seek resource support From may to August, it is the most difficult time for the baijiu manufacturers. At this time, the manufacturers basically mount the south mountain and put the knives and guns into the warehouse, and people, money and things can not move. Because the terminal is the king concept influence, on the one hand the retailer wait depends on the thought thick, the manufacturer does not actively say to want to promote, the retailer also does not move, let off-season flood. But as the off-season marketing concept increasingly deepening, many alcohol manufacturer is the off-season marketing as a marketing plan to promote important part of a year, actively cooperate with retailers, to promote the promotion of liquor off-season in the terminal. So retailers can borrow money and seek funding. How can retailers seek resources from vendors? The resource is: Some media remind advertising, provides the pile head and shelf display, such as materials, field assistants, DM and POP advertising material, brochures, various gifts support, higher rebates reward, festival sponsorship fees. In return, retailers respond to the following support: The new products are free of entry fee, more superior stacking, increasing shelf display, radio prompt, more convenient payment, and related expense deduction. How to seek and to whom? Generally speaking, telephone conversation, door visit, contractual negotiation. Retailers should show their sincerity, put down the noble head, formally introducing yourself to the manufacturers, distributors, liquor off-season promotion plan, scheme, cooperate with and support for manufacturers, suppliers. Large sin