怎样做一个推销员（How to be a salesman）.doc

怎样做一个推销员（How to be a salesman） Sell yourself to customers People and products are equally important in sales activities. According to the New York sales association, 71% of people buy from you because they like you and trust you. So the salesman has to win the trust and affection of the customer. The following points need to be done: Smile. Smiles convey sincerity, and charming smiles are long and bitter. Compliment your customers. A compliment may retain a customer, may result in a sale, may also change the customers bad mood. Pay attention to etiquette. Etiquette is respect for the customer, and the customer chooses the salesman who can make them like him. Focus on the image. The salesmans professional image appears in front of the customer, not only can improve the work atmosphere, but also can gain the customer trust. The so-called professional image refers to the appearance of the salesmans clothing, posture, mental state and personal hygiene, which can bring good feelings to the customer. Listen to your customers. One of the common problems experienced by inexperienced salesmen is that they talk about the products until they get bored. Listening to customers carefully is one of the most important ways to build trust relationship with customers. Customers respect the salesmen who listen to their opinions. 2. Selling benefits to customers The mistakes salesmen make are characteristic sales -- they tell customers about the material, quality, characteristics, and so on, but dont tell them what the benefits and benefits are. The salesman must remember that what we sell is not the product, but the benefit that the product brings to the customer -- the product can satisfy the customers needs and benefit the customer. Salesmen can be divided into three levels: low-grade salesmen talk about product features, intermediate salesmen talk about the merits of products, and senior salesmen talk about product benefits. So how do salesmen sell benefits to customers? 1. Benefit