Our Army at War – Relevant and Ready….pptVIP

Why a Game Plan? Situation: The Army has a great deal of requirements prescribed by National, Defense, Combatant Command, and Joint directives. We have clear strategic direction developed during the past year. A well articulated, well managed Army Campaign Plan. Numerous authoritative documents that communicate intent. Several key papers by leaders (e.g., Adapt or Die and Serving a Nation at War). We have several key documents in various stages of development: The Army Plan (i.e.., Section I -- Army Strategic Planning Guidance (ASPG)) Program Objective Memorandum 06-11 The FY 06 Legislative Agenda (DRAFT) Army Strategic Communications Plan (DRAFT) Mission: We have a mission of deadly importance … A unique opportunity to get it right … What is its Purpose? Reaffirm our overarching strategic goal and broad strategic direction. Provide a common perspective of our operating environment, in terms of challenges, uncertainties, and opportunities. Stimulate thinking, initiative, and creativity with respect to the application of strategic leadership to deal with key challenges we face. Provide a context to focus our strategic communications to achieve the following effects: Externally … to maintain support for our programs. Internally … to address the concerns of Soldiers, families, and the civilian workforce and explain why and how the Army is changing. Add impetus to our ongoing efforts to change our culture … to reflect the realities of our new operating context. CSA Guidance: How To Make It Most Useful Key Ideas: Get in everyones mind what the purpose of the document is ... Focus on genuinely strategic issues … Stay broad ... people want certainty ... dont make promises you cant deliver ... Create realistic expectations that match our operating environment … Emphasize the importance of changing culture … Culture: Need to reinforce role of leadership and adaptability … Need to unleash initiative … Need to increase tolerance of ambiguity, uncertainty ... Cha