陕北地区特色标志英译探析 - Atlantis Press.PDF

Advances in Social Science, Education and Humanities Research (ASSEHR), volume 117 2017 International Conference on Social Science (ICoSS 2017) Discussion on the English Translation of Characteristic Signs in Northern Region of Shaanxi Xinzhuo Jiang, Jiaojiao Yang and Shuyao Chen (1.2.3. College of Foreign Languages, Yulin College, Yulin, Shaanxi 719000) Abstract. In the day of economic globalization, especially in recent years, the characteristics of northern Shaanxi are widely involved in the fields of network, film and television and other works. There are many local characteristics such as dialect, diet and folk culture in northern Shaanxi, which are proud of the national treasures, from generation to generation, those gradually became favorable factors that the northern Shaanxi stands the cultural frontier in the characteristics of China and even the whole world. Therefore, the paper carried out translation studies on dialect, diet, folk culture, mainly by visiting the region and the help of teachers, to develop cultural soft power, improve the international influence of the northern Shaanxi characteristics. Keywords: Northern shaanxi; Distinctive logo; English; Translation 陕北地区特色标志英译探析 1 2 3 姜辛卓 ，杨娇娇 ，陈书瑶 （1.2.3. 榆林学院 外国语学院，陕西 榆林 719000 ） 摘要:在经济全球化的今天，尤其是近年来陕北特色标志广泛涉及网络、影视及文学作品等多方位领域，陕北地区众多 极具地方特色的标志如方言、饮食、民俗文化等为之骄傲的民族瑰宝，经过代代相传，逐渐成为陕北屹立于中国乃至世界民 族特色文化前沿的有利因素。因此文章主要凭借走访考察和师资力量的帮助，对方言、饮食、民俗文化进行翻译研究，以发 展文化软实力，提高陕北特色标志的国际影响力。 关键词：陕北；特色标志；英语；翻译 引言 东西方人对于地区特色标志的认知角度、思维方式、审美情趣与价值取向存在差异，尤其是陕北地区 由于缺乏有效的文献资源与可取的英译成果使陕北地区特色标志前进的步伐缓慢许多。因此本文中的英译 研究主要是透过现有的英译表层文化现象来把握深厚文化蕴意，使特色标志既体现本民族特色和内涵，也 考虑需求者的文化传统，尊重文化差异。在这个不断探索发现