关于平面设计和广告部分常用英文单词短语.docVIP

关于平面设计与广告的部分常用英文单词短语平面设计?graphic?design企业识别系统?corporate?identity?system企业视觉形象计划?corporate?visual?identity?program标识?logo标识图案?logo?pattern标准字体?logotype商标?trademark标准色彩?house?color独特风格?house?style提案及制定该机构视觉形象计划的*作标准手册?corporate?design?manual视觉辨认力测试?legibility?test色彩样本条?colour?swatch提案?presentation纸类?stationery营业报告书?annual?report理念识别?Mind?Identity行为识别?Behaviour?Identity视觉识别?Visual?Identity商标、标志?trademark?and?signs标志?logo?(sign)包装设计?packaging?design书籍装祯?book?binding商业美术?commercial?arts商业摄影?commercial?photography字体设计?literature?design橱窗设计?window?display容器造型?container?modelling插图?illustrations广告?advertisement美术字?artistic?calligraphy广告画、宣传画?poster手提袋?hand?bag购物袋?shopping?bag美国广告协会AAAA?the?American?Association?of?Advertising?Agencies（在广告公司和广告客户之间起联系作用的）广告负责人?account?executive即兴广告?adlib广告?advertising广告代理人、广告公司?advertising?agency广告代理人?advertising?agent广告经纪人?advertising?broker广告记录表?advertising?calendar广告周期?advertising?cycle广告经理?advertising?manager广告调研?advertising?research广告中间商?agent?middlemen销售分析?anatomy?of?a?sale（电视、广播广告的）最后定稿?answer?print美术指导?art?director广告中的非文字部分?art?of?Art?work字母的上半（或下半）出头部分?ascender广告初稿的编排草稿?asymmetrical?layout广告妙语?attention?getter广告对象?audience广告的有声部分?audio广告正文?body?copy商品的品牌名称?brand?name广播广告?broadcast?advertising小册子?brochure产业出版物?business?publication购买动机?buying?motive月历设计?calendar商品说明书?catalogue分类广告?classified?advertising商业广告?commercial?advertising商业广告艺术家?commercial?artist消费者广告?consumer?advertising消费者?consumers合作广告?cooperative?advertising广告撰稿负责人?copy?chief广告（文案）撰稿员?copywriter广告语句（文案）创作?copy?writting公司广告部?corporate?advertising?department（广告）创意大纲?creative?platform工业广告?industrial?advertising广告插页?insert封面内页?inside?front?cover封底内页?inside?back?cover封底?back?cover国际广告?international?advertising广告布局（版式）?layout广告时间?time?spot广告预算?task?budgeting（一种成本极底的）广告传单?throwaways（印有广告商品或广告信息的）小商品?specialities广告口号、标语?slogan车站广告牌?station?poster色彩黑?black白?white黄?yellow洋红（品红）?magenta青?cyan