公共关系写作（Public Relations Writing）.docVIP

公共关系写作（Public Relations Writing） Public Relations Writing Chapter 1 Introduction to public relation writing 1, why introduce public relations consciousness? Public relations are objective existence. Second, to improve the efficiency of Public Relations Writing 2, the introduction of public relations awareness mainly refers to the introduction of what? Public awareness: the organization of public relations work must focus on the public and serve the interests of the public Lets make public awareness: public relations writing should fully embody this spirit and be full of frankness, gentleness and friendliness to make people happy to accept it Marketing awareness: make a presentation with salesmanship, Should pay attention to the following points: A, B, naoaki intention about tattoos beauty Fourth, credit consciousness: through writing to promote the credibility of the main body, and should not be due to the credibility. Note: A B C for daring to speak the truth Creative aesthetic consciousness: every PR activity in the process of shaping a good image, both planning and designing need innovation. The policy, legal consciousness: public relations writing is used to deal with all kinds of public relations and public relations coordination achievements, its policies and laws is very strong Emotional awareness: in writing to fully reflect the publics affection Note: temperature, politeness and modesty, so sincere, straight from the heart Type 3, PR writing the meaning classification: There is conducive to the mutual penetration and influence of the same language, different requirements and the differences between languages is divided into different classes It is easy to master the basic characteristics and rules of the same language writing Third, it is conducive to the management of the text Type classification principle 4, PR writing: unity, sense of commonality, 5, PR writing text types Categories: public relations advertising, public relations posters, public relation