品牌战城市竞争的最高境界（Brand war the highest level of urban competition）.docVIP

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品牌战城市竞争的最高境界（Brand war the highest level of urban competition）.doc

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品牌战城市竞争的最高境界（Brand war the highest level of urban competition）

品牌战城市竞争的最高境界（Brand war the highest level of urban competition） In the current increasingly hot competition, how to make their city stand out from the embarrassment of one city, one city has become a thorny problem for mayors. In recent years, Shanghai City, Dalian not only, Ningbo chose the road of the brand, more Lijiang, Yichang, Wuhu, Puer and other small and medium-sized city chose the city marketing, which set off a revolution to affect the future development of a city. This is the marketing battle between cities, which is the brand war between cities! Whoever owns the brand will have the future! Brand war: the highest level of urban competition - strong stone From the beginning of 1993, Simao City, held every two years in Puer Festival, has been eight times, the local industry will also Puer Tea has the important industry to pillar industry, and then promoted to the height of the first pillar industry. In 2005 work meeting of tea in Yunnan Province, presented to the cloud tea to enlarge and strengthen Yunnan Province, to become Yunnan following the clouds, cloud flower and Yunyao after another well-known brands of government strategy, which marks the realization of this strategy when in April 8, 2007 Simao the city was renamed Puer city. In June 2007, a large-scale campaign to Puer tea full of Hongkong as the theme, will be staged in the Vitoria Bay of passion, marketing Yunnan high-profile start. Yunnan as an important geographical indication products, fully deserve to become Puer Tea daring vanguard release of Yunnan brand power, next October, Puer Tea Taiwan will start; in 2008, Crazy Puer Tea will be pushed to the world. In the current increasingly hot competition, how to make their city stand out from the embarrassment of one city, one city has become a thorny problem for mayors. In recent years, many cities such as PU erh tea, Kunming and other cities have invariably chosen city marketing, thus setting off a profound revolution affecting the future devel