渠道销售)(Channel sales).docVIP

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渠道销售)(Channel sales)

渠道销售)(Channel sales) Five channels of channel sales We know that dealers are guarding one side of the market, there is sufficient social relations, there is a sound sales network, there is a market test sales force. His short-term interest is to make money, the long-term interest is to develop, the goal and manufacturers are not the same. So, what means should enterprises rely on to control dealers? Here are five ways to give you the answer. One, vision control: As in the fifth discipline, the vision of an enterprise is a top priority for business leaders. An enterprise without vision is an enterprise without soul. It is a profitable enterprise and has no future. Although the quality of dealers in China is generally low, it is normal to have no long-term plan, but for manufacturers, they must have their own vision. Because every businessman must consider the development of his home, the market opportunities are limited, I mainly do a companys products distribution, but also means that I would probably give up the distribution of similar products. If a few years later, a company appeared business problems, while the B company is very prosperous. Well, this dealer in the choice of home on the occasion to pay a huge opportunity cost. The consideration of dealers based on one hand the enterprise should use the market to prove their outstanding achievements, on the other hand, enterprises should continue to describe the prospect of their own to dealers, the so-called spit bird. Dealers recognize your companys philosophy, the companys development strategy, and recognize the companys main leaders, even if the temporary policy is inappropriate, temporary product problems, dealers will not care. Specific practices are as follows: 1, corporate high-level visits and visits: directly to the enterprise executives and dealers to communicate and exchange, so that they can establish personal contacts. Through high-level leadership to convey the concept of enterprise development and

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