人文营销方式初探（A probe into humanistic marketing）.docVIP

人文营销方式初探（A probe into humanistic marketing） In the modern market competition, after too much bullying, infighting, intrigues, bluff and deceive, the modern enterprise began calling for an ideal you I call for a win-win coexistence, commodity trading, modern marketing calls for great affinity, the author called cultural marketing. It is the enterprise to carry out the human factor as the center of operation and marketing refers to the marketing integration, create a strong cultural atmosphere, and between enterprises and enterprises and consumers pay attention to healthy communication and humanistic care, strengthen the affinity and competition of both parties, in order to achieve effective marketing. I. marketing integration The basic premise of humanistic marketing is marketing integration. The so-called marketing integration, is refers to the enterprise to consumers as the core, the restructuring of the enterprise behavior and market behavior, integrated and coordinated use of various forms of communication, with the goal of unity and unity of the image, delivers a consistent product information, to achieve effective communication with consumers, quickly established a long-term close relationship with consumers so as to achieve effective the purpose of marketing. Marketing integration is a systematic project of enterprises. It involves all aspects of enterprise behavior. It includes not only the current theory recognized the marketing concept, marketing strategy, marketing strategy, marketing organization and other aspects of the dynamic combination, at the same time, the author thinks that should include enterprise asset replacement, the corporate image of the Reconstruction etc.. Integrated marketing emphasizes, enterprises in the marketing objectives under the guidance of systematic dynamic combination of various marketing integration factors, the factors to coordinate the marketing environment, the enterprise and external integration, so as to ensure its effic