从战略角度剖析海尔与ge的差距(Analysis of the gap between Haier and Ge from the strategic point of view).docVIP
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从战略角度剖析海尔与ge的差距(Analysis of the gap between Haier and Ge from the strategic point of view)
从战略角度剖析海尔与ge的差距(Analysis of the gap between Haier and Ge from the strategic point of view)
So far, no one can enterprises and entrepreneurs like GE and Welch, by Chinese entrepreneurs on consistent praise; so far, no one can enterprises and entrepreneurs like Haier and Zhang Ruimin are Chinese consumers. Flattery is the same as love, but the starting points of flattery and love are different. I am very flattering, GE and Welch, also like Haier and Zhang Ruimin dead but my starting point is not the same with the current popular, especially when Im in contrast to Haier and GE gap.
In my opinion, the example of GE is one of the typical examples of Chinese entrepreneurs who are most likely to misunderstand or misread. Does Haier really read GE? Zhang Ruimin seemed to understand, and when someone asked him what he wanted to ask when he met Welch His answer is: want to know how to maintain the vitality of a small company after the company is big? The answer is to see this, but Haier development in recent years is precisely the typical misreading of GE, such as enterprise culture and entrepreneurship, such as diversification, such as business arrangement strategy and competitive strategy, such as the core competitiveness.
Use what condenses peoples hearts? The cultural concept of Haier and GE
The most want to Chinese traditional culture as the basis to construct the corporate culture of the entrepreneur, can not get rid of the soul Machiavellian shadow, because the traditional agriculture China long-term no real independence of commercial culture, Haier culture and did not really get rid of this kind of Machiavellian shadow.
- Haiers success is the business opportunity with those entrepreneurs with the vision of victory, however, this is not a significant source of the success of corporate culture. Its a mistake to put Zhang Ruimins ideas or Haiers competitive strategy up to corporate culture.
Welch left GE enterprise culture idea is the corporate culture as the enterprise
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