销售管理刚性向左,柔性向右（Sales management rigid left, flexible right）.doc

销售管理刚性向左,柔性向右（Sales management rigid left, flexible right） The telephone ringing bell rang sharply, marketing director general Wu looked up at the caller ID, is the general manager of the total. Come to my office.. General assembly. Wu total heart a little ominous premonition. He was dimly aware of what might be wrong. From 51 activities fifteen days ago, according to the National Day promotional activities for the first time to check the sales team, the activity rate of only 20%, very low, Wu total accordingly issued a bulletin on the business team. Shortly after the announcement of the incentive, the text of the total to be a negative incentive to 200 yuan salesman, old tube of complaints content transferred to the Wu total. Here is the text of the sum of the old tube on the QQ chat record: Old tube: Wen total, I want to tell you a situation, the May Day event, the activities of each of the stores returned to the company to determine whether the activities carried out or passed late, will be fined! I think it is very unreasonable. The purpose of our promotion is to join the store to receive more orders, not who passed early, who passed the night. I can guarantee that I do every regional customer actively 51 promotion, at the same time there are several key stores do large-scale activities in the investment, we are planning on working hard, but even if it was fine, really can not understand! Text total: Wu is always not in advance to say to you, want to use return activity pictures. Old manager: Yes, but it really hits our enthusiasm! This time out, I have been in several key stores planning large-scale promotions, sincerely hope that large activities can help the franchisee to grab more! Hard work is a fine! Do I think the promotion form is stale, we all engage in forms, concentrating on the franchise transfer photos, this might be rewarded! General: This is not formalism. If there is no photo return, how do you know you are doing something? Since Wu always told y