特殊形式广告的九大传播优势（Nine communication advantages of special forms of advertising）.docVIP

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特殊形式广告的九大传播优势（Nine communication advantages of special forms of advertising）.doc

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特殊形式广告的九大传播优势（Nine communication advantages of special forms of advertising） This is a spread over the years, every enterprise wants to have a voice in the fierce competition, to establish their own brands, advertising as a tool for the most effective, many enterprises use and respected. But there is also a famous saying: 50% of my advertising expenses are wasted, but I dont know what 50% of them are wasted.. How to make the best value for money, spend the least amount of money to get the best effect of communication, and make the waste of advertising to a minimum, become the common concern of enterprises and media. But how to reduce it? The answer is only one, that is, constantly looking for the most suitable form of advertising enterprises, seeking the most scientific delivery strategy. A special form of advertising as a difference of the communication form, to enhance corporate brand communication effect, avoid the waste of costs, have a very important role in recent years, more and more enterprises into the choice of media vision. The so-called special form of advertising is only a relative concept, is relative to conventional advertising. Conventional advertising, also known as hard advertising, mainly includes the column ads, sets of advertising and advertising and other forms of advertising. Correspondingly, special forms of advertisement are also called soft advertisements, which include column naming, special service, friendship suggestion and public service advertisement. Because of the special form of advertising breakthrough single point of thinking, with conventional advertising does not have a series of advantages, so the actual value of its spread is much higher than conventional advertising. Advantage one, advertising resources are unique One of the most special forms of advertising is its exclusive use of advertising resources, and the exclusive nature of resources means exclusive. Because if you grab the opportunity, your competitors have no chance