七步锁定你的精准客户（The seven step is to lock your customers）.doc

七步锁定你的精准客户（The seven step is to lock your customers） The most systematic, accurate customer positioning, 7 steps Step 1: define your client Marketing begins with the need to analyze and define target customers, and, as we publish advertisements for marriage, we write the standards for our image, such as education, income, work, etc.. When defining customers initially, they are generally defined by the following methods: (1) customer intrinsic attributes: Who (who) -when (buying habits), -why (purchase reasons), -age (age), -sex (gender), -interest (hobby), -income (income). (2) external attributes: Where (regional distribution), -company (company), -place (venue). When you clearly list these customer attributes, you can basically define the target customers, but not precise enough, need to further narrow the scope of the customer. The second step: the ability to buy your customers A customer is someone who has the ability to buy your product. Otherwise, the client must be wasting time with you. If you often encounter bargaining customers, you can only indicate that you do not locate accurate customers. The customers purchasing power is defined in terms of customer income or average customer spending, and whether or not they have purchased large amounts of relevant products. The ability to buy is also reflected in what valuable products customers have. For example, the customer has BMW and has LV package, indicating that the customer has a stronger purchasing power. The third step: consume history to map your customers Wanting to know what people buy next depends on what he has bought recently and what he is buying. Marketing guru Philip Kotler once said, the way to infer what people are going to buy is to look at what people have bought and what they are buying.. Find out what the customer wants to buy before you know who to sell the product to. The customers consumption history and experience represent the customers perception of your product category, the needs of