企业文化 人性魅力=企业软实力(Enterprise culture, humanity charm = enterprise soft power).docVIP

企业文化 人性魅力=企业软实力(Enterprise culture, humanity charm = enterprise soft power).doc

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企业文化 人性魅力=企业软实力(Enterprise culture, humanity charm = enterprise soft power) In the soft power of enterprise culture at the present stage and the enterprises are not equivalent, the main corporate culture is uneven, with good and bad. Therefore, experts and enterprise survival management future survival management thought founder Mr. Deng Zhenghong with the enterprise of the soft power of enterprise culture vision will be divided into four types: first-class enterprise life, second rate (the Bray Deng Zhenghong column) enterprise, three logistics enterprises show, four enterprises to flow. Deng Zhenghong thinks, only the enterprise culture of top-ranking enterprise just has the qualification of soft power of the enterprise, why? Because of the enterprise culture of Liu, it exudes the humanistic charm of human centered and humane care. According to Deng Zhenghongs theory of soft power, corporate culture is neither good nor bad, but advanced and backward. The advanced enterprise culture should first establish the humanistic thought. At present, many enterprises corporate culture is only produced as a tool. Instead of liberating the productive forces, they have become the shackles of the staff spirit and the resistance in the process of enterprise progress. Corporate culture has completely lost the characteristics of culture, and lost its human nature charm and unique function from people and service to people. It is no longer a true corporate culture. Although the culture can promote economic (the Bray Deng Zhenghong column) production, but it doesnt have any utilitarian goals. In this sense, the corporate culture effect of subtle, shy rose quietly open, is in the birth of the surrounding environment and individual space to grow Chinese fire boil out, is gentle and not short. Therefore, the first thing that enterprises should do is to make the corporate culture become the culture itself, and to truly establish the humanistic consciousness. The workers work style and wa

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