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协同商务敏捷企业的制胜法宝(The magic weapon of agile enterprise in Collaborative Commerce)
The hot summer is the peak season for air conditioners. H company in July last year, many models of sales accounted for more than 40% of the companys annual, so this year can not slack off, ready early. According to the previous observation of consumer preferences, the national weather conditions and dealers made the request, the sales department in advance prepared various models of products. The company is confident that it can win a battle this summer.
Did not want to continue rainy weather in June, so that the stock pressure has increased. July is the market sales sprint stage, but because of information feedback is not timely, but also missed some opportunities. Is expected to have 2 horse hook is popular, but the market reaction is air conditioning, a small one horse ~1.5 price in 2000 yuan of the most popular models. In individual areas, more than 60% of households have entered the two phase of air-conditioning purchase, they are more concerned about energy saving and mute indicators.
In the traditional mode of sale, dealers according to the previous stage of the sale of orders to manufacturers, so as to determine reasonable inventory, this cycle is usually 14 days. But the types of products after the arrival of customer preferences and had some changes, which makes H too busy to attend to all.
And in 2005, steel, copper and other raw materials prices soared, but also to air-conditioning production enterprises suffered an unprecedented cost pressure, H company in this market wind and rain flying.
At this point, the media popular virtual manufacturing, virtual warehouse attracted the attention of the companys bosses. If the company can share the database with upstream suppliers and downstream dealers, it can not only enhance the planning of the three parties, but also minimize the risk.
The leadership gave the information center a task: in H, the company also has to work with upstrea
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