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MOGO Online Course
ACADEMIC
WRITING
SERIES
HOW TO WRITE IN AN ENGAGING
WAY AND CAPTIVATE YOUR
READERS
THOMAS S. (PHD)
MogoMogoEditEdit
OUTLINE
• Why should academic writing be engaging?
What are readers expecting to get?
What are editors and publishers expecting?
• Writing tips for publishing high-impact papers
The usage of passive and active voice
The correct sentences length
Examples of typical linking words
Colloquial or informal writing in academic manuscripts
• The best source to improve your writing
2 MogoEdit
WHY SHOULD ACADEMIC WRITING
BE ENGAGING?
• Engaging writing tells an interesting story
about “how” and “why” you did your
research.
• It does not simply show the results.
• Engaging writing ensures that the readers
will read your whole paper and understand
how you conducted your research and why it
is important.
3 MogoEdit
WHY SHOULD ACADEMIC WRITING
BE ENGAGING?
Two things are of key importance:
1. Achieve clear communication.
1. Make your facts easy to understand and
also make it easy for the reader to follow
with an actively engaged mind.
4 MogoEdit
WHAT ARE READERS EXPECTING
TO GET?
1. “What” are the results?
2. “How” were these results gathered?
3. “Why” was the research conducted in the
first place?
5 MogoEdit
WHAT ARE EDITORS AND
PUBLISHERS EXPECTING?
•
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