品牌管理的魅力（The charm of brand management）.docVIP

品牌管理的魅力（The charm of brand management） The company is a private enterprise, with a year sales pitch and flexible operation methods, the rapid rise in just a few years, in the domestic food processing machine industry, in the sales rankings after PHILPS has entered the top three! Enter the S enterprise consulting, sales in a slowly decline trend, some dealers mistakenly believe that the companys products have close head, have shifted their business focus, some simply out of business! When I entered the enterprise, I put forward a series of feasibility plans, and adjusted the status quo. In a few months, it not only stopped the decline, but also showed a big upward trend in overall sales! In 2005 third quarter sales reached the highest point in history, the overall sales of 30% through the comprehensive analysis of the internal and external environment with the method of brand management to enhance the previous quarter, the current definition of troubled enterprise development is mainly three aspects, one is the customer service service, is the marketing management in the industry (the low price competition the following table). S enterprise operating advantages lie in the terminal channel interception, but there is no long-term development of brand strategy, the lack of effective brand management technology! The dealer price competition causes problems of defining customer service marketing management service peers are not willing to spend energy, manpower, financial pressure distribution is relatively low sales policy is preferential price competition leads to uneven consequences of consumers complain, complain to reduce sales serious loss of excellent reputation and no one is responsible for product sales counters influence morale dealers reluctant to convert to active customer service service related to S enterprise long-term business development, affecting consumer evaluation of the product; solve customer service service on the first problem to be solved: Proble