搜索在线 饮料网络营销成功案例-露露杏仁露（Search for online beverage marketing success stories - LULU almond syrup）.docVIP

搜索在线 饮料网络营销成功案例-露露杏仁露（Search for online beverage marketing success stories - LULU almond syrup） Search for successful online beverage marketing - LULU almond syrup In recent years, great changes have taken place in the market environment, a variety of new beverage category in large numbers, such as milk drinks, tea drinks, carbonated drinks, they compete for the target point to a younger generation of consumer groups, which bring new challenges to the beverage market. Looking back at Lulu, the problem of the aging of its loyal consumer groups began to show up. How to train a new generation of drinking habits and preferences, and achieve marketing transformation, in the new market competition, become a firm foothold, become Lulus important task. From the following two aspects of breaking and standing to analyze the involvement of lulu in network marketing for many traditional advertisers of the significance of the specimen. Break: aging of consumer groups in the market Young people are the most dynamic group in the society as well as the heavy users of the internet. Through the online media, Lulus brand communication can reach young people as quickly as possible, whether they play games or go to work. As Lulus advertising agency, Chang Rong introduced the online media for the first time in Lulus branding strategy in 2006. Chang Rong helped Lulu choose to cooperate with the NetEase, the most popular portal site for young people, throughout the year, and fully cooperate with the breadth and depth of online marketing. On the one hand, conventional advertising is adopted to cover the vast number of network users. Lolo flow in domestic portal in the largest NetEase home and a plurality of channel on the banner ads, floating ads, from multiple channels, using a variety of forms of advertising reach the target consumers. On the other hand, content communication is adopted to communicate with users deeply. NetEases health channel specializes in winter and summer health topic