文案策划和策划是两回事（Copy planning and planning are two different things）.docVIP

文案策划和策划是两回事（Copy planning and planning are two different things） 1, copy planning and planning are two different things. Planning people need better writing control ability, but your writing style is not necessarily a good plan. Hidden behind the beautiful words are ideas and strategies, which is the essence of planning. The so-called outsiders watch the fun, when I show the program to others, others tend to praise me a few words Your writing is good! This time I will be surprised, as a planner to get such praise, I think it is wrong to praise the object I dont need to be praised for my writing. Its just a compliment for Writers If your plan lacks precision, direction, and creativity, you can only be a writer If you just do creative ideas, do promotions, do simple advertising copies I think at best I can only be a copywriter or secretary Not copywriting planning, not planning 2, planning is not everyone can do Im surprised Now, many people are planning to put two words in their mouths It sounds like planning is a glorious thing I believe planning must be a glorious thing But when the word is spoken by anyone Do you think its a kind of sorrow? Do you understand the nature of planning? Understand the nature of marketing? Understand the relationship between strategy and strategy? How often do you think the core value of IMC/USP/4P/4C/DNA/ / will do Potter SWOT analysis, use BCG model, MINKSY 7S model, these are planning? I think other peoples theories can be learned by you But more importantly, you need to be able to turn into something that is not bluffing. Planners not only need a lot of reading and thinking, accumulation Your creative bag will grow more and more If you lack the culture, history, geography and so on Then your thoughts will dry up all the time Therefore, planners should not always focus on professional books There is also a need to read more about other books, including tours, movies, and other cultural activities Planning to learn is more than books