我国体育产业核心竞争力现状和发展对策研究.docVIP

我国体育产业核心竞争力现状及发展对策研究 周 超 （湖南文理学院体育学院，湖南 常德 415000） 摘 要：通过对我国体育产业的现状进行分析，认为目前尚未形成一种较好的核心竞争力，主要是因为：产业集群发展失衡；缺少全局性的产业发展战略；产业政策扶持与引导不力；产业相关管理制度缺失严重；缺乏产业创新的有效激励机制。在此基础上，初步探讨了我国体育产业核心竞争力的发展对策：树立战略思维，制定一个体育产业整体发展战略规划；营造产业环境，加大体育产业发展的政策扶持与引导力度；规范产业秩序，健全相关的体育产业管理制度与条例；打造地方特色，构建一个结构平衡、立体发展的产业集群；立足长远发展，建立一个鼓励体育产业创新的机制体系。 关键词：我国；体育产业；核心竞争力；对策 China sports industry core competitiveness and nurture countermeasures study Zhou Chao .P.E. Department, Hunan University of Arts and Science, Changde 415000, China Abstract: Through the analysis of the current situation, the paper thinks that sports industry in China has not established a good core competence yet, the primary cause includes: imbalance in the development of industrial clusters; lack of overall industrial development strategy; scarcity of policy to support and guide industry development; short of relevant industrial management systems; lack of effective incentive mechanism for industry innovation. On this basis, the paper discusses some cultivation countermeasures of the core competence of sports industry in China, mainly includes: Sets up a strategic thought and works out a strategic plan for the integral development of sports industry; builds a good development environment for sports industry through increases support and guidance industrial policy; perfects industrial order by related sports industry control system and rule; makes the local characteristics and constructs a industrial clusters with balanced structure; establishes a effective incentive mechanism for sports industry innovation to realize long-term development. Key Words: China; sports industry; core competence; countermeasure 2010年3月，国务院办公厅下发了《关于加快发展体育产业的指导意见》（国办发〔2010〕22号加快发展体育产业，对拓展体育发展空间，丰富群众体育生活，培养体育人才，提高全民族身体素质、生活质量和竞技体育水平，促进我国由体育大国向体育强国的转变，促进经济社会协调发展，具有重要意义。2009年GDP达到亿元，排名第3 报6 刊，每期发行量近200万份，总发行量早已过亿，现已成为了包括报刊、互联网、手机网在内的综合传媒集团；另有部分行业发展也比较迅速，近年来健身会所、健身俱乐部、户外运动场所如雨后春笋般出现了，但整体而言，我国体育产业还远未形成一个产业集群的良好发展格局。例如作为最重要的、影响最大、关联最广的主流体育产业——竞赛表演业，多年来一直波澜不惊，市场平平