消亡品牌复活之道（The dead brand resurrection）.docVIP

消亡品牌复活之道（The dead brand resurrection） Wen/ v-marketing successful MARKETING special reporter liu xin At present, there is a rebirth trend of dying brands in the United States, some classic brands, once famous and famous; After that, it disappeared from the market for a variety of reasons. Now, with the good memories left in the consumers mind, many brands that have been dead for years are resurrected. In our lives, new brands are emerging, and many new products are listed every day, and people are not used to it. But, have you ever noticed that in the new brand, there are some more specific: packaging, LOGO, even the name is a feeling of deja vu, some even are very familiar with, but with the impression the image and not exactly the same, it should be in what is the secret behind this? Subscribe to the successful marketing please click /dingyue These evoked memories of you brand, contains the experience is not simple, they have been popular in one s of popular products, household is used to describe never, then gradually decline because of some reason, suddenly disappearing from the market, slowly fade in peoples memory, we can call them die brand, take the brand, zombies. But now they have the chance to see the world again. Sounds very mysterious, however, if these coming back to life brand complete, you will think that this has nothing to do with the mysterious completely, but the diversity of the word how marketing . Like ford, which announced the city of Taurus in 2006, but announced in 2007 that it would reinvest in production, this is a clear example. Nostalgic brands, reconstructing classics? Recently, the United States when out shopping, people started to find some different interesting phenomenon - some options for many years, but had to bring their memories of classic brand, with little change image or brand new appearance, recreate retail stores, shopping malls, in succession for some nostalgic americans, it is a surprise. Think of it, start at the famous