区域经理――市场做不好是因为你不会孵蛋!（The regional manager -- the market is not doing well because you dont incubate!）.doc

区域经理――市场做不好是因为你不会孵蛋!（The regional manager -- the market is not doing well because you dont incubate!） Any qualified regional manager knows that the key to success in the market is the integration of resources, as well as the same understanding that you cant make bricks without straw! The market is like the battlefield, the battlefield is exquisite know is known, the hundred battle is not dangerous! Regional manager too, so-called intimate as the regional manager must understand is what they can master what resources, especially to his company how much cost, market cost true core resources of regional manager! The market resources of regional managers can be divided into the following categories: brand resources, human resources, customer resources, distribution channel resources, terminal resources, etc. Whether it is a team building recruitment, brand promotion, image material, customer relationship maintenance, channel expansion promotion, terminal promotion, the development of the column, etc. These are market expenses! Where does the market charge come from? Is it to plan, rely on the so-called bullshit plan to reach out to the boss all day long? The boss wont give you! The market is earned by oneself! Some friends will say, earn by themselves? What can I get the boss to make money for? Is it the chicken or the egg? Any boss understand this truth, previous boss will take out the start-up capital, but the market started later usually give a collection cost proportion to the regional manager, which took the XX % of collection of payment fee to the regional manager for market, sales for the regional manager to add costs double assessment indicators. Even if some enterprises dont tell regional manager how many can use market costs, but the Marketing Department must have a budget for input and output, clever regional manager can you touch to the enterprise the rate of the bottom line. What does a regional manager do? The regional manager said he was a egg-laying chic