区域名牌创建之路（The road of regional brand creation）.doc

区域名牌创建之路（The road of regional brand creation） According to the countrys 1997 well-known trademark recognition and management interim provisions, by the state administrative department of the identified and recognized by the world famous brand, China only 14, they are: butterfly brand sewing machine, phoenix and permanent brand bicycles, Chinese cigarettes, it cosmetic, white rabbit candy, tongrentang medicine, maotai wine, Qingdao beer, piano island a liebherr refrigerator, north star watch, wuliangye liquor, old Shanghai state kiln liquor, changyu wine. Make of all levels in the society now famous brand product, top ten famous quality products, gold and silver products and so on, is not recognized by the world intellectual property organization, at the same time, it is not recognized by the competent department of the Chinese trademark. Up to now, there are 27 provinces, municipalities autonomous regions of the countrys government, led by industry association, maintained through recommendation, such as form, published nearly 330 o0 a brand-name products, however these products at last can truly accepted by market, can be effectively protected and the development is still a problem. Specifically, henan province does not have a well-known trademark identified by the national trademark office. In order to promote the implementation of brand strategy, in 1995, the first identified 82 species of the province famous brand products, including the authors nanyang has 5 kinds, respectively is: SheDian card first, day crown brand alcohol, pine crane brand carpet, YB series explosion-proof motor and fossil brand take - 53 pumping unit. The number of products in the province is not small, but it is very small in total capital. These provincial brand products are worth less than 1 billion yuan, accounting for less than 2 percent of the citys total industrial output. Nanyang for light industry is an impact to the brand earlier, from creating famous brands in recent years, in 198