区域品牌 区域品牌含义（Regional brand regional brand meaning）.doc

区域品牌 区域品牌含义（Regional brand regional brand meaning） 1. Regional brand characteristics, performance and its important role A brand is a specific symbol of the quality of a commodity and its function. It is a combination of the name, term, mark, symbol and pattern of a commodity. The regional brand relates a region to a certain product or industry, forming an industrial brand with certain regional characteristics. This kind of brand is related to the product or industry to form in particular local economic and social development, and the area of unique resources, geography, economy, culture, habits and customs are closely related, such as area is unique the comprehensive embodiment of factors of production in the industry development, and reflects a regional attribute of product, service, and image of the profile has reached to a specific industry and the name of the area can be equal, with industry symbols will distinguish with other area, the region such as DuanZhou inkstone, jingdezhen porcelain, the west lake longjing tea, etc. Regional brand is also a kind of resource, which is similar to the natural resources and cultural landscape of mineral and water resources, and also has the powerful function to support regional economic development. Regional economic development in our country shows that economic developed area is regional brand development is relatively good, regional brand construction for the upgrading of industrial cluster and regional economic development is of great significance. Many enterprises within the cluster, especially the private small and medium-sized enterprises generally do not rely on their own trademark, brand and corporate reputation to expand the market, more is heavily dependent on regional market and brand awareness to participate in market competition. The competitiveness of the regional brand is the regional industry cluster competitiveness in the market of materialization and commercialization of the external performance, industr