区域市场经理与经销商（Regional marketing manager and distributor）.doc

区域市场经理与经销商（Regional marketing manager and distributor） Regional marketing manager and distributor In a brutal war, many enterprises gradually realize the importance of marketing network, but network development and control, especially the selection and management of dealers, is the enterprise very headache problem. On the basis of talking to several regional market managers, I put some unripe thinking into writing, and I would like to discuss with my colleagues. Mutual understanding, the premise of choice A, in practice, regional marketing manager is generally attaches great importance to the understanding of dealers, and actually improve the enterprise or product awareness, make the dealers know yourself, to attract the strength strong dealers, is also one of the premise of regional marketing manager select dealers. The main way for dealers to know their own methods is to find the media that is closest to the target market and make advertisements. The disadvantages are higher costs. Start from the auxiliary retailers is noticed by dealers, to finally enter the dealers distribution network, is used by many companies, but improper complementary goods density control, easy to cause the struggle between the price of retailers. The choice of dealers is appropriate, directly related to the marketing effect of the enterprise, so it is important to understand the dealers comprehensively. And in the information that is learned, especially should pay attention to the product mix of the dealer and the dealers ability and reputation. 1. Product portfolio: including the distributors product line and the combination of its distribution products. Many companies want dealers to sell their own products and concentrate on hitting the punch. However, in the market operation, the number of product lines often determines the number of customers and the number of product sales opportunities. Therefore, more product line is not necessarily a bad thing. In the combination of distribution