同程网 -- 盈利模式（Tongcheng network - profit model）.docVIP

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同程网 -- 盈利模式（Tongcheng network - profit model）.doc

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同程网 -- 盈利模式（Tongcheng network - profit model） [finance] tongcheng network - profit model Recently, with the routine travel network for all hotel reservation customers introduced to 20 yuan star special price room, this is the end of last year in the spring and autumn airlines 1 yuan ticket appear on the market after another reservation for ultra low-cost products. Similar to tourism-related online booking products, it also appears in the resource-constrained golden week, which is also sold at a very low price. As is known to all, the promotion of one yuan ticket is the producer itself, and the promotion behavior below the cost price is doubtful. Spring airlines was fined 150,000 yuan for promoting the 1 yuan ticket, and the decision of the competent department represented a large proportion of the peoples opinions. We didnt stop such severe punishment with routine travel network 20 yuan star hotel products, whether the hype of the propaganda effect is very good, let the operator is not afraid of heavy fines, or another higher purpose? According to understand, with routine in preparation for the network of 20 yuan star hotel has started as early as two months ago, they do not deny that the idea comes from 1 yuan ticket, but made it clear that 20 yuan star hotel and 1 yuan ticket is a big difference. We see in the same process on the web (), hangzhou zijingang hotel, nyingchi little swan hotel hotel are put up 20 yuan price, yesterday reporter interviewed successful zijingang hotel reservation hangzhou Mr. Sun, he said: I have always been loyal users with cheng net, hotel reservation here is not a two times, I am satisfied with their service and bonuses are. To be able to order to 20 yuan star hotel, I feel very lucky, it is said that this is the result of competition with another friend and time. I look forward to more such products and opportunity. And network reservation with cheng, head of rejected 20 yuan star hotel completely is a publicity stunt, he said: we ne