波特三大通用战略（Porters three general strategies）.docVIP

波特三大通用战略（Porters three general strategies） One, porters three common strategies 1 cost leadership The core idea In a long time, the value chain of enterprise product cost on each link to keep in the same industry leading level, and according to this goal a series of measures, make the enterprise took in more than the industry average. Low cost logic Scale economy - high market share - high yield - update equipment + add personnel - scale economy Features of low-cost leading strategy 1. Strategic objectives: a wide range of markets 2. Foundation of competitive advantage: lower total cost than competitors 3. Product line: a good basic product with certain adjustment (acceptable quality and limited selection) 4. Product focus: continuously study cost reduction methods, but not sacrifice acceptable quality and necessary characteristics 5. Key marketing: try to take advantage of advantages other than product features to reduce the cost 6. Strategic continuity: economic price/good product; The aim is to make up the whole strategic component of a sustainable cost advantage - the key to the reduction in cost per business year, year after year Features of low-cost providers 1. Company culture with a strong cost consciousness 2. Full participation in cost control 3. Constantly pursue and surpass the cost standard 4. Carefully study budget requirements 5. Plan for continuous improvement of cost status ? The prerequisites for the implementation Price competition is fierce 2. Products are standardized or readily available from multiple suppliers 3. There are few ways to differentiate Most customers use products the same way 5. The switching cost of customers is low The number of customers has a lot of bargaining power ? Finding and controlling cost drivers (porters view) Scale of 1. Study 2. 3. Methods of production capacity utilization: process change 4. Relationship between value activities in the value chain: kanban management 5. Vertical links in the value chain: integration