建筑涂料十大品牌建筑涂料渠道建设的困惑与出路（Perplexity and outlet of building coating channel construction of ten major brands of architectural coatings）.doc

建筑涂料十大品牌建筑涂料渠道建设的困惑与出路（Perplexity and outlet of building coating channel construction of ten major brands of architectural coatings） The perplexity and outlet of architectural coatings and construction of the ten paint brand building channels After WTO, large foreign multinational enterprises invincible Chinese coatings market building. Especially in the early years has Chinese sprout paint giant ICI, Nippon is rapidly set off a round of localization marketing strategy. Study of building coatings. They used the integrated communication means (such as advertising, public relations, terminal stores, center) to enhance the brand influence, in the inorganic building coating. By the strong brand pull directly affect the end consumer, gobble up wholesale wholesale market. Ten. In the face of such a strong opponent, I dont know Chinese architectural coatings. Local architectural coatings enterprises should be how to deal with? The biggest advantage of such enterprises is the main market share is still small, it is difficult to paint and giant face to face in the wholesale market to compete. Therefore, some smart companies are in the Great minds think alike. channel construction has taken advantage of strategy: Avoid direct competition wholesale wholesale market, compared to the construction of. Another way to look at the market breakthrough coating engineering, paint. I dont know, Quality control of exterior wall coatings on architectural wall coatings To strengthen the competitiveness of the channel. In 2011 the new formulation. Some people even predicted: the market is painting project opportunities in the current largest local architectural coatings enterprises! But the passage of time, the ideas and methods of traditional channel construction has been unable to meet the needs of the development of modern painting engineering market, the perplexity and outlet of architectural coatings and construction of the ten paint brand building channels. That some enterprises sigh