可口可乐的案例。（Coca-Cola case.）.doc

可口可乐的案例。（Coca-Cola case.） In May 8, 1886, the Peng Burton (Pemberton) a new taste modulation backyard syrup in the U.S. state of Georgia home in Atlanta City, and get the largest Jacob (Jacob) sold in pharmacies, each cup of five corners. Busy schedule, assistant mistook the soda and sugar syrup, but our customers praise. So far, the new product of Burton Peng was born! One of the partner, Frank Robinson Peng Burton came up with the name Coca-Cola for the products, products in June 16, 1887 ad is used for the first time today the public familiar with the italic font. In 1892, Esa Candler (Mr.AsaG.Candler) has the formula and ownership of Coca-Cola for $2300, and the establishment of the Coca Cola Co. In 1919, Coca Cola Co is a consortium acquisition of Atlanta. In 1923, Wood Reiff of Atlanta (Woodruff) as president, launched another important new era of Coca-Cola. So far, the Coca Cola Co had nearly 120 history, is the worlds largest beverage production and sales, has four kinds of five kinds of drinks in the worlds most popular: Coca-Cola, Coca-Cola, Sprite and Fanta diet, more than 100 of the companys products. The data shows, at present nearly 200 countries around the world daily consumers enjoy more than 1 billion cups of Coca Cola Cos products, Coca-Colas brand has been popular. As the Coca Cola Co founder Esa Candler said, if the Coca-Cola company all property in today suddenly reduced to ashes, as long as I have the Coca-Cola trademark, I can be sure to announce that after half a year, the market will have a scale and now exactly the same as the new Coca Cola Co. Where is the secret of success of Coca-Cola brand? The localization strategy is one of the important reasons of the internationalization of. Coca-Cola has now become a global cultural symbol, but around the world at the same time, Coca-Cola still maintained a sober mind, not blindly stubborn has insightful communication, sales of American values, but in different regions, cultural background, religio