名牌战略推动涂料企业争雄（The brand strategy to promote the hegemony of coatings enterprises）.docVIP

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名牌战略推动涂料企业争雄（The brand strategy to promote the hegemony of coatings enterprises）.doc

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名牌战略推动涂料企业争雄（The brand strategy to promote the hegemony of coatings enterprises） In 2005, the famous brand strategy promotion committee China first architectural coatings Chinese brand-name products included in the evaluation of the project, the elephant, Carpoly, Huarun, three trees, Bauhinia, South Po, chrysanthemum, Haihong eight paint companies reporting companies in hundreds of China talent shows itself, become the first batch of Chinese brand the title of the paint enterprises. Subsequently, the China Coatings Industry Association formulated the 11th Five-Year paint, pigment brand strategy planning, automotive coatings, wood coatings, iron oxide pigments identified as 2006 China famous brand products project. This indicates that Chinas coating industry is entering a large-scale development period. Through the integration of brands, the concentration of industries has been improved rapidly. In Pyramid industry promotion stage, domestic paint business highlights the potential of the warlords hegemony, who topped the throne, has been vacant. Win weekly reporter Xiao Juan - win life Enhance the added value of brands and participate in international resistance China is the worlds largest potential market for coatings and the most dynamic areas in the world. At present, one in every four new buildings in the world is in china. Beijings $20 billion Olympic investment plan, the construction of 32 sports venues and Olympic villages attract great attention from both the domestic and foreign coatings industry. Great power in the market pull, since the Chinese coating industry since entering in twenty-first Century has been rapid development, has now become the worlds second paint producing countries, according to the National Coatings Industry Information Center statistics, the total output of China paint industry in 2005 reached 3 million 825 thousand and 700 tons, 2 million 981 thousand and 500 tons in 2004 highs and a substantial increase of 28.3%. However, the develo