Content Marketing ROI Oracle（内容营销投资回报率甲骨文）.pdf

created by Tweet #contentroi in partnership with Content Marketing ROI Per dollar, content marketing produces 3 times more leads YEAR 1 YEAR 2 YEAR 3 BLOG POST PODCAST VIDEO INTERVIEW ARTICLE ANNOUNCEMENT INFOGRAPHIC WHITEPAPER EBOOK The “soft” benets of content marketing are obvious: public trust, more engaged Why content marketing prospects, happier clients. But what about the hard benets. What about ROI? can become your most “Content Marketing ROI” is the rst study to address the fundamental questions: How much productive channel does content marketing cost and is it a better nancial investment than other marketing strategies? The answer is, “Yes.” The eBook explains why. continue reading TABLE OF CONTENTS Introduction The New Rules of Marketing This Study Content Marketing Analysis Content Marketing Operation ·Content Plan ·Content Organization: Managing Editor, Organizational Listeners, Internal Contributors, External Contributors, VP, Marketing, Revised