XX关于大学生网上购物的大学生社会实践调查报告.docVIP

报告题目：关于大学生网购的社会调查报告 课程名称：毛泽东思想和中国特色社会主义理论体系概论 学 院：机械工程学院 专 业：机械设计制造及其自动化 年 级：机自116班 学 号：1108030341 1108030340 1108030342 学生姓名：胡峰华 韦显合 李利军 指导教师：刘华 2013 年 6 月 1 日  论文成绩 评 语 年 月 日  目录 引言······························································1 正文······························································2 大学生网络购物简介············································2 调查方案························································3 调查目地·······················································3 调查方法·······················································3 调查对象·······················································4 小组分工·······················································4 调查结果与分析·················································4 大学生网上购物的特征分析·······································4 大学生网上购物原因分析·········································5 网上购物使用的网站·············································5 大学生网上购物的行为特征分析···································6 付款方式·······················································6 大学生对网上购物的评价·········································7 问卷统计分析···················································8 收获与总结·····················································10 附录·····························································14 调查问卷式样··················································14 调查问卷统计结果··············································18 引言 在我国，受网络影响最深、最广的莫过于有较高知识文化水平的大学生，作为最先接受新技术的群体，大学生对电脑和互联网更是情有独钟，据CNNIC于2008年1月发布的《第二十一次中国互联网络发展状况统计报告》显示，我国网络购物者从年龄上来看以18~24岁的为最多（43.6%）。而从网络购物者的文化程度来分析，上网购物的大学生已经达到总数的49.3%。 生活在信息时代，随着网络和电子商务的发展，大学生已然成为网络购物的主体。他们往往扮演着引领社会消费趋势的角色，尽管在校期间大多数学生没有收入来源，在消费