Innovation at Apple - California State University （在苹果的创新加州州立大学）.pptxVIP

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Innovation at Apple - California State University （在苹果的创新加州州立大学）.pptx

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Innovation at Apple - California State University （在苹果的创新加州州立大学）

Innovation at Apple;Agenda;Company Background ;Company History;Apple’s Current Products;“Think different”;Design Thinking;Design Thinking Continued;Innovation;Innovation Continued;From the iPod to the iPad;iPhone Sales;Key Success Factors of iPad;iPhones and iPads Sold;Apple’s New Product Strategy;2014 New Product Roadmap;Challenges;Opportunities;References AAPL Company report, financial results, key ratios, income statement - MSN Money. Stock quotes, investing personal finance, news - MSN Money. N.p., n.d. Web. 20?Mar.?2014. AAPL Profile | Apple Inc. Stock - Yahoo! Finance. Yahoo Finance - Business Finance, Stock Market, Quotes, News. N.p., n.d. Web. 20 Mar. 2014. Apple Inc. - Frequently Asked Questions. Apple Inc. - Overview. N.p., n.d. Web. 20?Mar.?2014. Bellis, Mary. The History of Apple Computers. A Inventors. N.p., n.d. Web. 20?Mar.?2014. Faruk, Ishfaque. Apple: A SWOT Analysis. The Motley Fool. N.p., 14 June 2013. Web. 12 May 2014. Kastrenakes, Jacob. Tim Cook says Apple is closer than its ever been to new product category. The Verge. N.p., n.d. Web. 12 May 2014. Lafleur, James. Apple from the iPod to the iPad A Case Study in Corporate Strategy Second Edition 2012 Second Edition 2012 The iPhone James Lafleur A. N.p., Web. 11?May?2014. Meyer, Christopher. Apple’s 2014 New Product Strategy.?Working Wider — Collaborative Strategies for Leading Outside the Box. N.p., 16?June?2013. Web. 11?May?2014. Richardson, Jeff. Apple 2014 fiscal first quarter -- the iPhone and iPad angle. iPhone J.D. N.p., 28 Jan. 2014. Web. 12 May 2014. Rogowsky, Mark. Without Much Fanfare, Apple Has Sold Its 500 Millionth iPhone. Forbes. N.p., 25 Mar. 2014. Web. 12 May 2014. Thomke, Stefan H., and Barbara Feinberg. Design Thinking and Innovation at Apple. Harvard Business School Case 609-066, January 2009. (Revised May 2012.) ;Questions What is the main challenge for Apple? Innovation Advanced Capabilities Consistency Which statement is not true for innovation at Apple? Simplicit