Wel-2-奥美.ppt

In the beginning was the idea Idea 是一切的起源 Our Simple Selling Model一厢情愿的贩卖模式 The Frequent Result 常有的结果 Simplistic 简易 and 但 Risky 高风险 Model If the idea isn‘t bought, we have all wasted our time如果idea没卖掉, 我们都浪费了时间 IS WEL2 - 7/96 Five Step Model FOUR BASIC QUESTIONS What question are we addressing? What is our main message in answer to the question? What are we trying to do? Inform? Persuade? Reassure? Inspire? Entertain? What do we want the target audience to do as a result? What are we trying to do? * Give information * Gain agreement * Obtain information * S