品牌粮油市场开发与推广营销策划项目可行性方案.docVIP

品牌粮油市场开发与推广营销策划方案 目 录 绪 论···················································1 第一章 唐臣粮油简介······································2 1、1公司简介·····················································2 1、2市场简介·····················································3 1、3产品简介·····················································3 第二章 设计的目的和依据··································5 2、1 设计的目的与目标············································5 2、2 设计依据····················································5 2、3 唐臣在现有的市场基础需要强化的几点··························5 第三章 营销策略··········································6 3、1 产品策略····················································6 3、2 渠道策略····················································7 3、3 价格策略····················································8 3、4 促销策略····················································8 3、5 广告策略····················································9 第四章 人员组织··········································11 4、1 生产部·····················································11 4、2仓储部······················································11 4、3品管部······················································11 4、4市场拓展部··················································11 4、5 财务部·····················································11 第五章 经费预算 ···········································12 营销人员经费预算···········································12 市场调查经费预算···········································12 促销策略经费预算···········································13 网上宣传经费预算···········································13 参考文献··················································14 附一 唐臣“乡里油”市场营销调查问卷·······························15 附二 唐臣粮油品牌市场认知调查问卷分析报告························16 致谢 ····························································19 （一） 唐臣粮油简介 1.公司简介 湖南唐臣粮油事业有限公司是一家集植物油和大米生产、加工、销售、储备于一体的科技型的湖南省农业产业化龙头企业，注册资金2200万元人民币。公司坐落于长株潭一体化的城市核心带-湘潭岳塘区。公司成立至今，一直致力于成为中国领先的农产品、食品区域的多元化产品和服务供应商。利用不断再生的自然资源为人类提供营养健康的食品，高品质的生活服务，是我们始终不变的追求。 2009年公司又在原有