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Chapter 8 Consumer Attitude Formation and Change Chapter Outline What Are Attitudes? Structural Models of Attitudes Attitude Formation Strategies of Attitude Changes Behavior Can Precede or Follow Attitude Formation Structural Models of Attitudes Tricomponent Attitude Model Multiattribute Attitude Model Attitude-Toward-the-Ad Model A Simple Representation of the Tricomponent Attitude Model Figure 8.2 Discussion Question Explain your attitude toward your college/university based on the tricomponent attribute model. Be sure to isolate the cognitive, affective, and conative elements Multia