A VIEW FROM AUTOMOTIVE TEXTILES Robert （一个视图从汽车纺织品罗伯特）.pdf

A VIEW FROM AUTOMOTIVE TEXTILES PRESENTED AT: PRESENTED BY: EATP Bob Eller President EXPANDING THE LIMITS OF Robert Eller Associates,Inc POLYOLEFIN TEXTILES Ph: 001 330 670 9566 Budapest, Hungary bobeller @ May 25, 2004 1 B/mydocs/papers/budapestex PRESENTATION HIGHLIGHTS • AUTO TEXTILES… A COMPREHENSIVE VIEW • TEXTILE SUBSTITUTION DRIVING FORCES/TARGET MODULES • EUROPE/N.AMERICA AUTO TEXTILE DIFFERENCES • VALUE ADD STRATEGIES/VALUE CHAIN SHIFTS • TEXTILE ROLE IN PROCESS COST SAVINGS • THE FOAM/TEXTILE INTERFACE • FLOOR/ACOUSTIC MODULES • NEW ENTRANTS VIA LIGHT WEIGHT FIBER MATS • HEADLINER COMPETITION • PATHS-TO-MARKET SHIFT/ROLE FOR PO TEXTILES • BASED ON : -SOFT TRIM MULTICLIENT (REA) -AUTO NONWOVENS MULTICLIENT (REA/J.R.STARR) 2 T E M E C A C O R H N K N O E I M T C A I AN ALY S IS L C M a nage m e nt DECIS IO NS A uto m ot iv e In te rio r S oft T rim : S kins, F oam s, C oated F a b rics, T extiles, an d A co ust ic B a rriers COAT ED F A