AGRICULTURAL MARKETING IN INDIAAN （印度的农业营销）.pdf

Asia Pacific Journal of Research Vol: I Issue XVII, September 2014 ISSN: 2320-5504, E-ISSN-2347-4793 AGRICULTURAL MARKETING IN INDIA-AN OVERVIEW Dr.G.RAJENDRAN Associate Professor and Research Advisor Department of Commerce, Poompuhar College (Autonomous) -Melaiyur-609 107 Mr.P.KARTHIKESAN Ph.D., Research Scholar and Ass istant Professor, Department of Commerce Poompuhar College (Autonomous) -Melaiyur-609 107 ABSTRACT In India, the organised marketing of agricultural commodities has been promoted through a network of regulated markets. Most state governments and UT administrations have enacted legislations to provide for the regulation of agricultural produce markets. While by the end of 1950, there were 286 regulated markets in the country, their number as on 31 March 2006 stood at 7566. In addition, India has 21780 rural periodical mark ets, about 15 per cent of which function under the ambit of regulation. The advent of regulated markets has helped in mitigating the market handicaps of producers/sellers at the wholesale assembling level. But the rural periodic markets in general and the tribal markets in particular, remained out of its developmental ambit. KEYWORDS: Marketing of Agricultural, Agricultural Produce Markets, Regulated Markets, Periodic Markets, Agricultural Product, Grading and Standardization INTRODUCTION Agricultural marketing covers the services involved in moving an agricultural product from the Farm to the consumer. Numerous interconnected activities are involve