Basic Strategy Concepts Jones Bartlett （琼斯Bartlett基本策略概念）.pdf

© Jones and Bartlett Publishers, LLC. NOT FOR SALE OR DISTRIBUTION C H A P T E R 1 Basic Strategy Concepts Learning Objectives After reading and studying this chapter, you should be able to: • Explain the difference between the strategic initiatives and operating activities of a health care organization. • List the numerous benefits that an organization receives from the practice of strategic planning and management. • Understand the different types of competition that make strategic planning necessary. • Distinguish the several different organizational levels at which strategic planning and management can take place. • Recognize the ability of a person to engage in “strategic thinking.” • Differentiate between “incremental” and “revolutionary” strategies, as well as “intended” and “actual” strategies. • Describe in a basic way the fundamental steps in a good strategic planning and management process. • Explain the concept of “strategic direction” and the critical role that it plays in the strategic planning process. • Understand how strategic management often goes wrong, due to both management failures and inherent organizational barriers. • Identify the powerful environmental forces that affect organiza- tional efforts at strategic planning and management. 1 © Jones and Bartlett Publishers, LLC. NOT FOR SALE OR DISTRIBUTION 2 CHAPTER 1 BASIC STRATEGY CONCEPTS Alice, in conversation with the Cheshire Cat: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where—” said Alice. “Then it doesn’t matter which way you go,” said the Cat. “—so long as I get SOMEWHERE,” Alice added