Best Practice Investor Pitch Scale Finance（最佳实践的投资者推销融资规模）.pdf

Best Practice Investor Pitch Posting by Kip McClanahan, Silverton Partners Experienced, early-stage investors get excited by 5 things: 1. Visionary, experienced entrepreneurs… 2. Solving a valuable problem in a huge, growing market… 3. With some fundamental, defensible advantage… 4. That’s been proven through customer development and traction… 5. In a business that has low capital requirements. That’s it. Stop reading and please email immediately if the above describes you and your business. …If not, read on to see one way to frame up an investor pitch for your start-up. A bit of background Originally, this post was about a year ago in June of 2009; it was created for the 1.0 version of Capital Factory because all of the participating companies had very similar questions regarding pitching angel investors and VCs, in particular: - What topics are required in a pitch deck? - What depth of information is critical to have in the deck? - What’s is the best flow from slide to slide? Since then, and in full disclosure, I’ve joined a venture capital firm called Silverton Partners …that’s right, I’ve joined the dark side (and it’s been hugely fun and educational already !). Also, Version 2.0 of Capital Factory just launched earlier this summer and that means it’s time for an update. This VC pitch deck has been updated for 2010 with tweaks and improvements based on repeated usage and listening to dozens of start-up’s pitches. For what it’s worth, I know at least 4 companies have been funded using this pitch deck template…and I hope it helps you refine your company’s story and how you tell it to potential investors. If you find that it’s difficult to describe your company, its business model, or market opportunity – then I’d suggest you should investigate, discuss and understand why that is the case. You might not be ready to pitch professional investors. Investors will ask these questions – general