古镇旅游中民居客栈经营现状和价值审视.docVIP

古镇旅游中民居客栈的经营现状与价值审视 —以丽江古城为例 摘 要：古镇旅游应现代人慢节奏的生活诉求日益热门起来，学术界对古镇旅游中民居客栈的研究也在持续升温。学术界学者们对中外家庭旅馆的发展现状，民居客栈的溯源及特点，古镇旅游中客栈存在的必然性可能性以及发展策略，以及旅游资源的都做了深入的研究，本文总结了各位学者的研究成果，在此基础上提出对古镇旅游中民居客栈价值的讨论。 本文以丽江古城的民居客栈为例，介绍了丽江古城民居客栈的发展现状，分析了其民居客栈的发展具备丰富独特的资源禀赋，以世界遗产为名片的高层次价值定位，多元主体竞争以及强烈的归属感等优势。同时也发现其在价值开发中存在的问题，主要有服务不规范，客栈档次普遍较低，缺乏品牌意识，缺乏特色，亮点不足，客栈的旅游吸引物价值开发有限等问题，最后提出了要提升服务意识，规范服务，适度高端化，塑造客栈品牌，深度挖掘客栈的旅游价值等发展对策。 关键词：古镇旅游，民居客栈，价值审视 Abstract： Ancient town tourism has been hotter andhotter with pursuing for a slower pace lifestyle in modern society.As a result, academic research about family inns is of greatpopularity in tourism field. Scholars have studied the history,current situation and features about family inns both domestic andabroad. Also its necessity and possibility is deeply studied. Iconcluded achievements by different scholars, and on this basefurther discuss about the value development of family inns inancient town tourism. As there are too many ancient towns that are well developed inChina, I will cite the case of Lijiang Old Town, which is a typicalrepresentative, to be a main sector in my article. There will be abrief introduction about the current situation of home inns inLijiang Old Town and detailed analysis about their advantages suchas reach and unique resources endowment, open market, high levelself-identity. Further I will discover its problems such as badservice quality, lack of high-grade home inns and the mostimportant one——limited value development in home inns which areviewed as tourism attractions. And finally, I will make somesuggestions according to the problems talked above. Key words：“Ancient towntourism”；“family inns”；“value scanning” 目录 一、绪论... 1 1、本选题的研究目的及意义... 1 2、研究对象界定... 1 （1） 客栈溯源... 1 （2） 民居客栈的特点... 1 3、研究方法... 1 二、丽江古城民居客栈经营现状分析... 1 1、丽江古城概况... 1 2、丽江古城民居客栈发展现状... 1 （1）丽江古城业态构成... 1 （2）丽江客栈基本分类... 1 （3）丽江客栈规模探析... 1 （4）丽江客栈经营状况... 1 （5）丽江客栈顾客满意度分析... 1 （6）丽江客栈主要客户分析... 1 三、民居客栈的价值开发与开发优势... 1 1.民居客栈价值开发概述... 1 2.丽江古城民