可操作的商业智能的会展中心PPT课件.ppt

Actionable Business Intelligence for Convention Centers Accurate Traffic Flow Monitoring – Key Business Intelligence Analyze Traffic Patterns – Optimize Decisions The zōnflō Offering The zōnflō Offering The zōnflō Offering The zōnflō Offering The zōnflō Offering Unique Benefits – Actionable Intelligence Unique Benefits – Actionable Intelligence Get accurate numbers for attendance, no reported numbers from event planners who rely on registration (no attendance) or extrapolations based on inaccurate human counts; Be able to analyze space usage trends on an hourly, daily or multi-day period (people present at any area); Use real time information to assist operations staff planning and management: security, cleaning, food service, etc. Identify high traffic areas and adjust resources to maximize the event planners’ satisfaction; Improve upon floor and security schedules to be inline with visitor volume; Manage energy costs by moving climate controls where they are needed most; Measure the effectiveness of marketing and promotional success for the event and compare it to previous years’ results Compare events over different periods – trends analysis; compare different events; analyze seasonality; Offer a valuable service to your event planners Be more credible with your important constituencies (hotels, other) Potential profit center Unique Benefits – Actionable Intelligence Get accurate attendance data! Save on human counters, which are inaccurate anyway Understand variance between registration and attendance Get access to real-time data (as well as historical) via web or email alerts Web access to multiple authorized users – at the center or home office Understand attendance pattern (how many people came and stayed for the whole event, one day, just one morning, etc) Measure the success of certain breakout sessions (how many people attended and stayed throughout) Understand attendance per hall/room for any time period slice (down to 15 minutes) Use trends to b