国际贸易实务模拟1课件.ppt

国际贸易实务模拟;第一篇 国际贸易实务的基础知识;国际贸易实务模拟;出口贸易实务操作;交 易 准 备 ;进行市场调研：;;3 国际市场营销情况调研;;四大关键因素：醒目明确的标题、实质性内容、被搜索引擎列在比较靠前的位置、稳定且浏览速度快。 登陆B2B国际贸易平台，主动出击发布广告 综合性的如： 阿里巴巴网： 环球资源网：/ 中国制造网：/ 国外类似的：/default.cgi/ 按照行业类别细分的专业性贸易平台如： 纺织品交易网：/new/index.asp 针对某个国际市场的贸易平台如： 新加坡贸易网：.sg/ 非常活跃的印度市场： 甚至还有专门为你寻找合适的B2B网站的向导：/;在网上直接找客户 灵活使用搜索引擎 :Key Word（关键词）的选择与组合. “反过来”，以信息发布者的角度去考虑你会使用什么词来发布 选择适当的关键词，直接查找潜在客户发布的求购信息。 逆向法 :寻找那些在自己的网站或其他网站上销售产品的客户 ，争取成为其货源 横向法 ：客户采购的产品并不是你生产的东西，但只要类别接近，横向地开拓产品外延，争取交易机会 ；还可以直接用于消费客户 纵向法：多用于原材料和半成品的销售。 ;在出口业务中，业务函电的草拟、价格核算、合同条款的制作、信用证的处理以及单据的制作和审核构成出口交易的五大操作技能。;?Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.  You are welcome to visit our website which includes our company profiles, history and something latest designs.  Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.  Best regards,Dafu Wong;建立业务关系函的基本结构： ;In order to expand our products into South America, we are writing to you to seek cooperate possibilities. We are writing to you to establish long-term trade relations with you. We wish to express our desire to enter into business relationship with you. ;We are a leading company with many years’ experience in machinery export business. We enjoy a good reputation internationally in the circle of textile. We have our principle as “Clients’ needs come first”. Located in Shanghai, we take the advantage to set up our solidified